FedEx Super Box V is the latest iteration of this popular FedEx Canada simple advergame promotion. This time around you get to play as the offense with a choice of 3 different plays to get into the end zone.

You can play once for free, but all future games will require a FedEx tracking number. Over 600 prizes will be given away including the grand prize of a trip to Super Bowl XL!

Stewie Live just launched this past weekend. It’s an advertainment promotional site for the Family Guy DVD (and in turn the TV show). We had a lot of fun developing this and we expect the Family Guy audience is going to love it.

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Be sure to ask him about the babysitter

Joe Jaffe, along with AdRants and some other sites, have been talking about whether agencies should have blogs. We don’t really call ourselves an agency, but we’ve been known to roll wit’ da agency homies, so here’s our thinking on this topic.

1) Our employees are smart enough to say intelligent things that people might want to hear
2) If we do say something stupid, so what. It’s the Internet. No one uses the internet, right?
3) It’s great for getting more hits on search engines
4) If you’re trying to be innovative with online marketing and are afraid of blogs, you might as well get out now. Run. Run away quickly. Because the Internet is all about user created content
5) It’s fun to be part of the blogging community. Being in marketing is supposed to be fun, right?

So - pretty much our thinking is: of course you should have a blog. And don’t fill it with corporate BS. Alas, most companies just don’t get it because their Internet Marketing Task Force is still too busy trying to figure out how they can make their site look cooler with some Flash animations.

Some folks use drugs to get high - I prefer shooting ideas, and boy-o-boy did I get a buzz on after reading The Big Moo. While the whole book was great - 2-6 page minichapters that each provide a fast-acting hit of insight and ispiration - the one that sticks out for me is the manifesto “They Say I’m Extreme”, which I’m guessing is by Tom Peters. Here’s some of it:

They say, “We need more steady, loyal employees.”
I say: “We need more “freaks” who routinely tell those in change to take a flying leap… before it’s too late.”

They say, “Fast follower.”
I say, “Battered and bruised leader.”

They say they favour a “team that works and lives in harmony.”
I say, “Give me a racous brawl among the most creative people imaginable.”

Heck. The book is good. I pulled a copy out over drinks the other night and tossed it on the table - people couldn’t figure the title out, couldn’t figure out why I had the book - but after a few minutes of flipping through it - they “got it”. So go buy a copy already.

In related news, the winners have been decided for who gets copies of The Big Moo - and unfortunately one of them is Seth Godin, the editor of the book. I’m going to make an assumption and just give his copy to someone who will spread the word, rather than send his own book back. The winners will be getting their books in the mail.

If you haven’t read Purple Cow, run out and buy it. It’ll give you a new perspective on marketing. Even if you’re just a cow aficionado and have no interest in marketing, you should buy it for the cow picture. Seth Godin, the author, is about to recreate the magic with a bunch of my favorite authors - including Guy Kawasaki (I went and shook his hand at a conference and just about shrieked like a little girl at a Britney concert) and Tom Peters. Better yet - all profits go to charity. Being impulsive, and recognizing a great deal, I bought a box of them.

You can also get a copy of it (after my box gets here) from me! I’m really curious to see who’s reading our advergaming blog. So post a comment to this post (that’s your entry) and when the box arrives I’ll pick 5 posts at random and give out the books. But in the meantime, don’t wait. Buy your own box of books to give away - it’s fun. You can get them here.